Self care isn’t selfish

Self care isn’t selfish

At Asutra, we believe in active self care. By taking care of yourself on purpose, you’ll feel better both physically and mentally, allowing you to take on anything.

Asutra is women-owned and women-led. Venus Williams, yup that Venus Williams, is part owner and our Chief Brand Officer. Venus started as a customer and once she learned more about Asutra and its passion and focus on natural ingredients, she wanted to become part of the team.

Our natural, safe products are made at an accessible price. Plus,

  • We use plants, minerals, and essential oils.
  • We never test on animals.
  • None of our products contain parabens, phthalates, or petroleum.

About us

Advisory Council

Georgie McNiff, RN

Nurse Georgie is a registered nurse and certified nutritionist who focuses on a holistic and integrative approach to health.

Dr. Soyona Rafatjah, MD

Dr. Soyona Rafatjah is a board-certified Family Medicine physician and Medical Director and Co-Founder of PrimeHealth in Denver, CO.

Dr. Ilana Nankin, PhD

Dr. Nankin is the founder & CEO of Breathe For Change which offers wellness, yoga, and social-emotional learning training for educators and leaders.

“Asutra magnesium body butter is one the best affordable exercise recovery products on the market. Use this on sore or fatigued muscles and watch your pain melt away."

"In addition to soothing skin with shea butter and sweet almond oil, Asutra's Magnesium Hemp Cream also treats achy muscles in minutes."

"Rated #1 on our list, benefit from the soothing scent of lavender and block out light with Asutra's luxe eye pillow."

"Made with lavender essential oil, Asutra’s natural & organic yoga mat cleaner is one of the highest-rated on the market.”

"Asutra’s sensitive skin soap bars are soothing, odorless, and help hydrate dry skin patches, making it the ultimate evening shower pick-me-up.”

“Asutra’s Revitalizing Coconut Body Scrub is rated the best organic coconut salt scrub by our readers.”

“ recommends Asutra’s Indian Healing Clay for detoxifying face and hair masks.”

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