Magnesium powered self-care that actually works

Relief, rest, and relaxation in minutes - not hours.

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I'm a Sleep Doctor - This Is Why I Swear By Magnesium Body Lotion Before Bed.

Well+Good

Natural Ingredients you can feel

Magnesium

Our Zechstein magnesium chloride is the purest available.

Melatonin

A natural sleep aid that supports falling asleep and staying asleep.

Menthol

An analgesic that cools and reduces pain and inflammation.

Capsaicin

A pain reliever from chili peppers that provides warming relief.

Arnica Montana

Stimulates healing and pain relief in the affected part of the body.

Lavender

Naturally comforting and soothing, setting up for a good night’s sleep.

Asutra CEO Stephanie Morimoto and Chief Brand Officer Venus Williams laughing at a table.

our story

First we bought the product. Then we bought the company.

For us, that happened twice. First, CEO and co-owner Stephanie Morimoto decided to continue our mission of active self-care. Then, Venus Williams (yes, that Venus Williams) enjoyed our products so much that she decided to become a co-owner and Chief Brand Officer.

Asutra & you

Become a member and earn points & exclusive rewards every time you shop, leave a review, refer a friend, and more.

Stephanie Morimoto, Asutra CEO, smiling.

Chicago’s not just our address. It’s our community.

We’re proud to call Chicago home and we like to give back to the community that’s welcomed us with open arms. So it’s important to us to create good jobs with good benefits and give back to local organizations. 

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